Hi. I’m Rob. I spent the first few years of my professional life in the US Navy, and the next few in sales. In 2011, I combined the things I love—writing, the web, and an intense curiosity about behavioral economics—into a freelance copywriting career.
I started a blog called Sssimpli, reviewing web and mobile apps that added meaningful signal to the noise of the internet. Eventually, I began to offer my services as a copywriter to the developers and companies behind those apps, sharpening my skills as a sales-minded writer for the web.
Years later, I witnessed the emergence of email newsletters and fell in love with the intimacy of the medium. The universal and decentralized nature of email, its complete lack of dopamine-fueled social metrics, and its astounding ROI compared with other marketing channels sealed my fate.
That is all to say that I am an email marketer at heart, telling stories that connect customers to companies in a way that delights and benefits both. These days, you can find me crafting compelling emails, case studies, and other content for Poll Everywhere.