hi.

I’m Rob. I spend my days crafting compelling emails at Poll Everywhere and my nights staring at the stars in the sky, wondering how it is that we accomplish anything, ever, on this tiny mote of dust suspended in a sunbeam.

I spent the first few years of my adult life in the US Navy, and the next few in sales. In 2011, I combined the things I love—writing, the web, and an intense curiosity about behavioral economics—into a freelance copywriting career.

I started a blog called Sssimpli, reviewing web and mobile apps that added meaningful signal to the noise of the internet. Eventually, I began to offer my services as a copywriter to the developers and companies behind those apps.

Years later, I witnessed the emergence of email newsletters and fell in love with the intimacy of the medium. The universal and decentralized nature of email, its complete lack of dopamine-fueled social metrics, and its astounding ROI compared with other marketing channels sealed my fate.

That is all to say that I am an email marketer at heart, telling stories that connect customers to companies in a way that delights and benefits both. If you’d like to connect, you can find me swimming in a sea of confirmation bias on Twitter, or tweeting about geekier stuff. You can also, of course, send an email.